CIMA Managing Performance (E2) Practice Exam

Measuring customer value is best captured by how satisfied customers are with the service they received. Client satisfaction directly reflects the customer’s perception of value, including quality, reliability, responsiveness, and overall experience. It tells you whether the service met or exceeded expectations, which is the core idea of value from the customer’s viewpoint.

The other metrics are useful for internal efficiency or speed, but they don’t directly measure what the customer values. Utilization rate shows how much of the department’s capacity is used, an efficiency measure for the team rather than for customers. Cost per service unit focuses on cost efficiency, which can indirectly impact value but doesn’t tell you whether customers felt they received good service. Time to complete service measures speed, which matters, but fast service alone doesn’t guarantee quality or satisfaction.