In the Rational Model, which step follows Mission & Objectives?

In the Rational Model, which step follows Mission & Objectives?

• A. Strategic option generation
• B. Strategic implementation (Change)
• C. Corporate Appraisal (Where I am)
• D. Review & Control

Answer: (C)

In this model, after defining mission and objectives the next step is corporate appraisal (Where I am) because you need a clear picture of the current position before planning anything new. Assessing internal capabilities and the external environment establishes the baseline, highlighting gaps between where you want to be and where you actually are. That understanding then informs which strategic options are viable and worth pursuing. After this appraisal, you move on to generating strategic options, then selecting among them, implementing the chosen strategy, and finally reviewing and controlling to ensure objectives are met.

In this model, after defining mission and objectives the next step is corporate appraisal (Where I am) because you need a clear picture of the current position before planning anything new. Assessing internal capabilities and the external environment establishes the baseline, highlighting gaps between where you want to be and where you actually are. That understanding then informs which strategic options are viable and worth pursuing. After this appraisal, you move on to generating strategic options, then selecting among them, implementing the chosen strategy, and finally reviewing and controlling to ensure objectives are met.