According to David's list, which item is included in a mission statement?

According to David's list, which item is included in a mission statement?

• A. Survival
• B. Markets
• C. Customers
• D. Attitude towards employees

Answer: (A)

A mission statement is about why the organization exists and its enduring purpose. In David’s list, that purpose is framed around staying viable in a competitive environment—the need to survive. Framing the mission this way puts the baseline objective front and center, guiding what decisions and priorities follow. Markets describe where the firm competes, and customers indicate who it serves; attitude toward employees reflects values or people policy. While important, these elements are more about scope and culture rather than the fundamental reason the organization exists. So Survival is included because it captures the essential, ongoing reason for the organization to exist, especially in challenging times, and it anchors strategic choices.

A mission statement is about why the organization exists and its enduring purpose. In David’s list, that purpose is framed around staying viable in a competitive environment—the need to survive. Framing the mission this way puts the baseline objective front and center, guiding what decisions and priorities follow. Markets describe where the firm competes, and customers indicate who it serves; attitude toward employees reflects values or people policy. While important, these elements are more about scope and culture rather than the fundamental reason the organization exists. So Survival is included because it captures the essential, ongoing reason for the organization to exist, especially in challenging times, and it anchors strategic choices.